By Mary Liebowitz

April 30th, 2014

At Falcon Social, we continually strive to provide a platform that is as smart as possible, and still simple to use.

We recently upgraded our Analytics feature to a customizable format, so that users can spend less time tying together information, and more time on analytics that directly address their needs. We believe that for organizations to drive social management in alignment with business goals, their reporting must have the flexibility to make perfect, tailored sense.


The strengthened areas within Analytics include customization in three key areas:

  • Reporting
  • Metrics
  • Visualization

The customization allows users the freedom to focus on the KPIs and delivery methods that are important to them, in a very simple view. With easier metrics and reporting within one social media management platform, we can reduce time spent working on the platform, and increase efficiency working with the platform.

So many of our customers appreciate being able to custom-build reports, and the ability to do so within a unified, social media management platform makes the work even cleaner.

Our unmatched onboarding program brings users through every aspect of the new Analytics, to help you focus on the areas that are important to your business. If you’d like to read more about the differences in measuring enterprise metrics, we recommend “Social ROI – Measure Your Marketing Resources”.

Understanding Social Media ROI

Effectively measure the ROI of your social media marketing so you can optimize it.


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